RED RIVER INAUGURATES ITS FACTORY IN DETROIT

Red River's first factory at the heart of Detroit's West Side, located in Harmony Village was inaugurated last week. With a estimated investment totaling $100,000, this new factory serves to meet the fast-rising demands of consumers in the region and across the world wide web, will be the production hub for Red River's Consumer Products Division in the North America region.

"...designing and manufacturing is in our community's DNA," says Olga Stella, executive director of DC3. "With the Detroit City of Design initiative and other efforts underway, now is the right time to focus on this sector.". Though the city has been reported to lack the right-sized industrial real estate for small-scale manufacturers looking for more operational space, Virginia Wilkinson, director of strategy and business intelligence at Detroit Economic Growth Corp. says, "The State of Urban Manufacturing research will help [Detroit] understand how to optimize this sector and will be invaluable as we develop an inclusive economy."

Initially dedicated to hair care health and styling products, the factory has extended recently its production to hair loss prevention and regrowth.

"With the rising demand of consumers across the region for innovative and high-quality hair replacement products, it was crucial for Red River to have a production facility close to its key markets and able to adapt the product offer to local specificities. The Detroit plant reflects our confidence in the continuous expansion of the Detroit market and our strong commitment to Michigan as a strategic production hub" said Lucious Conway Red River's Manager Member, International.

State-of-the-art facility dedicated to consumer products

The new Detroit plant manufactures Lucious Conway's Made For You Hair Honey Organic Leave-In Oil Treatment and Lucious Conway's Made For You Hair Honey Organic Leave-In Conditioner products. 10% of the production caters to the domestic market while 90% is exported worldwide vis the internet.

In 2019, the plant will produce 500,000 units and has the potential to double its production capacity in the next three years.

The plant will feature fully automated processing skids with automated recipe control, automated packing lines, fully integrated worldwide Enterprise Resource Planning (ERP) to optimize supply chain and quality management. Special focus is given to environment with an energy efficient building and highly performing state-of-the-art technology for water treatment.

Commitment to sustainable development

The Detroit plant will be the first LEED certified factory in Michigan in any industry and will be built following LEED requirements. These consist of a US quality standard which defines excellence in terms of design and building construction process regarding key aspects of

sustainability including water and energy efficiencies, atmosphere management, materials and resources utilization and environmental quality.

The factory aims to contribute to Red River's "Restore and Retain Your Mane" commitments by limiting its waste generation and water consumption as well as its CO² emissions.

Contribution to local talents and economy

Red River's plant in Detroit will employ nearly 100 people and is committed to developing local talent by investing in more than 10,000 hours of training per year including tailored induction programs for its managers which will take place in North America and Europe.

In addition, Red River's factory in Michigan prides itself in sourcing more than 70% of its packaging needs amongst regional suppliers and plans to use local materials and suppliers as much as possible.

About Red River

Red River is devoted to beauty. With its expanding and unique organic portfolio of its' inaugural international, diverse and complementary brand, the Group will generate sales amounting to $250,000 in 2019. Becoming the world's leading organic hair retention, restoration and beauty company, Red River will be present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair styling salons, travel retail and branded retail.

Research and innovation, and a dedicated research team, are at the core of Red River's strategy, working to meet hair retention, restoration and beauty aspirations all over the world and attract one million new consumers in the years to come. Red River's new sustainability commitment for 2025 "Restore and Retain Your Mane" sets out ambitious sustainable development objectives across the Group's value chain. http://www.lcsmadeforyou.webs.com